Bonnie Tyler Confirms Strategic 2026 Live Campaign in GSA Region
Live performance remains the cornerstone of an artist’s relationship with their audience, driving catalogue engagement and building lasting fandom. Skyrack Media is announcing the full confirmation of a major 2026 live campaign for client Bonnie Tyler across Germany, Austria, and Switzerland (GSA), a schedule designed to maximise market penetration and capitalise on her enduring commercial catalog.
This extensive engagement schedule—managed by SHOOTER PROMOTIONS—demonstrates Ms. Tyler’s unwavering commitment to the artist-fan connection. As noted earlier this year: “I only came into the business to sing live… That’s pure enjoyment for me and it makes me feel young and happy!” This dedication translates directly into sustained, high-value live appearances.
Strategic Deployment: Maximizing Audience Reach
The 2026 live campaign is strategically divided into two phases to optimize seasonal and venue performance:
• Summer Open-Air Circuit: This phase includes high-capacity summer events, with key dates featuring the co-headlining event “Two Legends – One Summer Night” alongside Chris Norman. This dual-headliner format is designed to effectively expand the audience demographic and increase average ticket velocity across key regional markets, building on the success of this format in 2023, 2024 and 2025.
• Q4 Indoor Tour: Commencing November 1st, the focus transitions to a nine-city indoor tour spanning major hubs from Hamburg and Berlin to Vienna and Zurich. Deploying large-scale indoor events confirms the robust underlying demand for her legacy catalog performances.
The Power of Enduring IP and New Content
Ms. Tyler’s catalog is an exemplary model of IP longevity. Her career features critical milestones that continue to drive engagement:
• The record-breaking 1983 album Faster Than the Speed of Night was a seminal moment, positioning her as the first British female artist to debut at number one on the UK Album Charts.
• Anthems such as “Total Eclipse of the Heart” and “Holding Out for a Hero” are culturally embedded assets that ensure continuous global licensing and streaming visibility.
Furthermore, new content reinforces the artist’s currency. The latest single, “Yes I Can,” is a strategic output, connecting her iconic vocal style with modern, resilient themes. The track, written by renowned Nashville writers Bill Diluigi and Hannah McNeil, demonstrates a proactive approach to brand modernisation and content delivery, evidenced by its high-profile premiere on the European television show Silvester-Schlagerbooom.
